As individuals, turning our ideas into experiments has made each of us more productive, intelligent & happier people. Read more We’ve made it a habit because we’re (pleasantly) addicted to the process of collaborating → making → shipping → learning.
Beyond its objective & timeless value, there are things happening in the world right now that make experimentation even more powerful than ever before.
Creating software, media & consumer products is increasingly cheap & turnkey than ever before.
The Internet makes it incredibly easy to reach the people your idea is meant to serve, whether you’re a huge brand or one person in a garage.
The nature of work is changing - this is the age of side projects & hustles.
All of this suggests that, without diluting the value of experiments, they’re becoming increasingly accessible & democratic to run. And that’s a pretty special reality for people like us. Because when the actual cost of turning your idea into experiment begins to approach or dip below the opportunity cost of NOT doing so, then optimism (or at least curiousity) wins.
Basically every time, even for the wildest ideas, it makes more sense to try and find out - in a responsible, lean & efficient manner - than to not.
To approach ideas, whether they’re yours or someone else, with the humility to know that we don’t truly know whether they will work or not and the curiosity to want to find out.
Without having to leave a job, empty a bank account, move cities or twist the arms of friends/family/strangers to invest first :)
We’re excited about building the future with you, and hope that you’ll join us there. We can't wait to learn more about your ideas & start getting them in the world.
Ajay G. Rajani