Snapchat, FourSquare, VICE, Meatball Shop & SPiN.They do a lot more than mentor - they write code, design mocks & generally do whatever it takes to get our experiments/projects live.
Identify your target customer profile & their most pressing needs.
Build an initial product/prototype you can be proud of --- with the help of our advisor community & agency in residence. These are stars in engineering, media, & design who roll up their sleeves and write code, design mockups & more.
Get that product into the hands of your early adopters & give you a sleek highlight reel you can use for marketing & future pitches.
If it’s time to raise money & go full time, we can intro you to investors and/or conventional startup accelerators.
If it’s more experimentation, you’ll have a prototype, learnings and highlight reel you can use to recruit help, users & attention.
If it’s time to put this idea aside or move onto another one, you’ll leave with finely tuned set of skills and testimonials from an amazing set of advisors.
Red Antler Books: reverse registry for children’s books
Bleuberry: yellowpages for the on-demand economy
Bloom Credit: real-time remarketing system for lenders & financial institutions
Paul’s Boutique: speakeasy for hip-hop heads
Compared to a signal like leaving your job, a $100 fee is obviously quite small. But, along with the questions we ask in our application form, we’ve seen it help filter out people & projects that lack the conviction to make sh*t happen. This helps us manage our time effectively and ensures that less serious applicants don’t take spots from folks who are more serious/deserving.
Even though the $100 application fee is the only cash cost associated with Nextt, the implicit value of our program is objectively (& exponentially) more. For example, our advisor community does way more than just mentor (check out the Bleuberry story), our agency-in-residence won’t normally touch projects for less than $25,000, and in addition to shipping multiple experiments and a true MVP, every person that finishes our accelerator receives a sleek highlight reel of their project, learnings & decision day presentation.
Similar to applying to a top university, we think the $100 application fee is ultimately justified by the return on investment if you get into Nextt. And, unlike a university, there’s no tuition to pay when you do. $100 for the chance to find out if your idea is worth pursuing - plus learning experimental methodologies, working with industry leaders to apply them & walking away with testimonials, highlight reels and a great experience along the way. Seems well worth the price of admission :)
We want to focus on solutions to problems - even small ones. And if you can't identify a problem that your idea solves, we think it's a sign you're less likely to be willing to simplify your big vision into a six week experiment.
A clear/unique relationship to the problem signals likelihood to follow thru/persevere even while keeping a job or other projects on your plate.
We want to work on ideas that at least some other people besides you have, and we like to see that you have some hypothesis on who those folks may be.
This is of course part of the program's value, so we're not looking for a perfect answer...just a willingness to think about lean experimentation.