The Experiment

Will better price comparison help consumers in emerging markets save money on financial services?

Services like M-Pesa have allowed millions of people in developing markets to access financial services for the first time. Although widely used, research shows that consumers are generally unaware of the various costs associated with it. This is most apparent when identifying costs of sending money from one person to another and which provider is cheapest.

To start, we want to help consumers understand how much they’re paying for their mobile money transfers and how different providers compare. For our experiment, we will develop a web-based landing page for Kusha, which will survey mobile money users in Tanzania to understand their usage and behavior around mobile money. Users will be directed towards this using Facebook ads. Specifically we want to learn:

1) the most popular & cheapest providers
2) how much consumers could save using Kusha
3) what stops users from choosing the cheapest option.

The survey would also help us decide how to develop the initial version of Kusha.

Expected Duration: 14 Weeks

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