Blueberry

Connecting Consumers with the Best Local On-Demand Apps

The Experiment

What (actually) drives the On-Demand Economy?

The On-Demand Economy hinges on two key axes: convenience and price.

- Convenience: What’s the fastest [pizza delivery] option available?
- Price: What’s the cheapest [pizza delivery] option available?

I’m interested in using my On-Demand service aggregator -- Blueberry -- to measure the relative importance of each of these factors in driving purchasing decisions and behaviors. In economic terms, I’m looking to establish the price & convenience elasticity of the On-Demand marketplace.

To do this, I’ll use tactics like targeted Facebook Ads and Coupon Campaigns to test the two levers and see how they each affect purchase behavior on Blueberry.

My hope is that the findings of this research can not only help build awareness and learnings for Blueberry, but also provide valuable insight into the On-Demand Market for those already working in it, those interested in joining, and the many stakeholders tracking/analyzing the space (e.g. journalists & investors).

Expected Duration: 12 Weeks


made by:

Adam Michalski

About Adam

  • - Partner Growth @ Branch Metrics
  • - Previously led BD & Ops @ GoButler
  • - Founded Dormchat (funded by ffVC)
Backers

Ajay

Adam

FastCompany

John

Anonymous

DroneDelivery

Anonymous

Bots

Anonymous
Backers can expect
Qualitative feedbackQuantitative DataBiweekly UpdatesLab ReportsPhotographs & screenshots

My Needs

Developer / SEO Specialist

Tim Sherwood is doing this.

100 Execs, Marketers, and/or PMs from On-Demand Service Provider Apps who can join our Slack Channel and provide Feedback/Insight

Currently open.

Press Relationships / Introductions

Currently open.

Read more about my inspiration

Extras

Discussion