Augmented reality that empowers you to achieve any of your DIY goals from a likeminded community of makers. Our first target is makeup. Watch a video from the maker

The Experiment

Can personalized 'how-to' videos improve makeup purchase decisions?

I believe makeup is unnecessarily difficult for too many women and am interested in how we can use augmented reality tech to simplify it.

To start, I want to validate my assumption of demand for something like this with a manual experiment.

1. Ask women to submit before makeup shots of themselves + look they want to test on their face

2. We select 1 submission per week.

3. We find a friend/amateur model with a similar skin type to the submitted women's and have her get a make over with that look type from a makeup artist. We record this as a How To video

4. We send the BEFORE shot of submitted women + AFTER shot of model to graphic artist to digitally create the look on the before photograph.

5. We email out / facebook group page post a before shot + after shot of the SAME women + link to How To video of the model getting that look + list of make up that was used

6. Create a link in each email with "Click here to request the same look by other make up artists" and "Click here to be able to edit this look".

Expected Duration: 4 Weeks

made by:

Divya Dhar

About Divya

  • - Director of Business Development @ Cardiogram
  • - MBA @ Wharton Business School
  • - MPA @ Harvard University School of Government






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My Needs

Graphic designer to help with 'before/after' makeup designs

Currently open.

Makeup artist to provide graphic designer inspiration for the 'after'

Currently open.

Videographer to document the process and create content marketing

Currently open.

Read more about my inspiration