The Problem
Subscription services emerged in part to combat pirating. Back in the day, if you wanted music you could go to Napster and download it. Until Spotify came along and gave us a legal alternative. And it was better for artists: they would get compensated for their work. The same is true with movies. You could just download them, until Netflix came along with a legal alternative.
But a byproduct of this is that these subscription services become walled gardens of content. If you subscribe to Netflix but want to see content that Hulu or Amazon has, you’re out of luck unless you subscribe to both.
With some quick back of the napkin math, the average person could be spending up to $150 per month on subscriptions across Amazon, Spotify, Netflix and others like Blue Apron, Classpass and Dollar Shave Club. These can get quite expensive.
Unfortunately, subscription services haven’t deterred the pirates either. Illegal file sharing continues to grow year over year. Which means that artists continue to go uncompensated for their work -- both the artist and the consumer suffer.
Who has it
Anybody who has pirated something. If you've never 'borrowed' from a friend, and paid for every single item of entertainment you've enjoyed, this is probably not for you. Just a reminder, we're talking, Books, Music, Games, Movies, and Series.
Why it matters to me
I am an artist, I have borrowed in the past, and it sucks that it's so easy to steal amazing talent, let's change our habits and make life easier, cheaper and more fulfilling for everybody involved, including the creators.